BOLD
BOLD is a fresh coffee brand designed for true coffee enthusiasts. With bold flavors and a striking appearance, BOLD is crafted from responsibly sourced beans. Whether you're in need of quick instant coffee for busy mornings or capsules for a leisurely start to the day, BOLD has you covered. The brand's main goal is to stand out from the competition. While brands like Nescafé and L'Or dominate the market, BOLD sets itself apart with a modern, impactful identity that reflects the essence of its coffee. Committed to sustainability, their packaging is both reusable and recyclable, embodying their eco-friendly ethos.
Brand Challenge:
The design challenge for Bold was to create a brand identity that stood out in the market while still appealing to everyday consumers. They aimed for a modern look that balanced fun with seriousness, resulting in a versatile and adaptable design suitable for various platforms, including social media, merchandise, and new packaging. To maintain a connection with the coffee industry, the chosen color palette featured beige and brown tones as well as red to resonate with consumers.
