Danone Brands
During my time at Lion Creative, I had the opportunity to contribute to various marketing and advertising campaigns for multiple Danone brands. This experience allowed me to work on a range of projects, with a focus on social media and out-of-home (OOH) campaigns.
I was tasked with adapting to the distinct graphic styles of each brand, ensuring that every piece I created remained true to their individual identities. This included not only designing static content but also developing engaging animations that captured the essence of each brand's style and messaging. Each project required a deep understanding of the brand’s voice and visual language, while also pushing creative boundaries to deliver compelling, on-brand animations that resonated with target audiences.
On this page, you’ll find some of the standout campaigns I worked on, showcasing my ability to seamlessly integrate brand guidelines with innovative digital and animation techniques.
Brand Challenge:
Each Danone brand presented its own unique set of challenges, particularly when it came to maintaining creative integrity while adhering to brand guidelines. Some brands had more rigid rules regarding their visual identity, which meant there were strict limitations on the types of animations and creative concepts that could be explored. This required me to be highly resourceful and inventive within those constraints, ensuring that every animation was both on-brand and innovative.
At the same time, other brands allowed for a bit more flexibility, which provided opportunities to push creative boundaries and experiment with more dynamic animation techniques. Balancing these different creative freedoms and restrictions helped me refine my After Effects skills and develop a deeper understanding of how to create impactful animations that resonate across various platforms.
This process also expanded my knowledge of social media campaigns and advertising, teaching me how to craft content that not only aligned with the brand's voice but also worked effectively within the fast-paced, ever-changing world of digital marketing.
