Essie
Essie reached out to Lion Creative with a brief to design an influencer mailer for their new summer nail polish colour range. The campaign was all about celebrating the vibrant, summery shades, with the tagline "Live Your Colour" as the central theme. In partnership with Astrid & Miyu, the mailer also included a stylish bracelet alongside the nail polishes, creating a beautifully coordinated offering. The design needed to creatively incorporate the new nail polish colours, using them as the foundation of the visual concept, and ensure that both the polish and the bracelet were showcased in a cohesive, engaging way.
Me and the team presented several ideas, and the Essie team loved the concept I came up with and decided to move forward with it, excited to bring the vision to life for the summer launch.
Brand Challenge:
The challenge with this brief from Essie was creating a design that highlighted the vibrant colours of the new nail polish range while aligning with Essie’s playful yet premium identity. The design needed to feature the nail polishes prominently, while also integrating the Astrid & Miyu bracelet as a complementary product. Additionally, Essie’s simple brand fonts posed a challenge, as the design had to work seamlessly with them while maintaining a modern, fresh, and premium feel. The balance between these elements was key to delivering a cohesive and impactful influencer mailer.
