Grizzy & The Lemmings
This project was a test brief with the goal of creating fun and dynamic 2D compositions and assets for Grizzy and the Lemmings merchandise, while keeping the brand's playful and energetic tone intact. The objective was to transform the main character into a 2D version that would align with the series' established style, using a combination of provided assets from the show, including 3D character art. The challenge was to adapt the original character design into a more versatile 2D style, while also developing additional assets and illustrations that could be used across various types of merchandise, ensuring the designs remained cohesive and engaging for the target audience.
Brand Challenge:
The main challenge with Grizzy and the Lemmings was translating the series’ spirited, high-energy tone and its unique visual traits into a 2D version, while staying true to the brand’s identity. The series is known for its dynamic, humorous character interactions and vibrant, detailed animations, which are often conveyed through 3D design. Adapting this style to a flat, 2D aesthetic required careful consideration of how to retain the characters' personality, expressions, and movement while simplifying the design elements to ensure they remained engaging and recognisable in a 2D format.
Additionally, creating assets for merchandise meant balancing creative freedom with the need to maintain consistency with the existing brand guidelines. The challenge was not only in ensuring that the 2D characters stayed true to the original design but also in developing fun, dynamic compositions that could be adapted across a variety of merchandise, from apparel to accessories, while capturing the playful and adventurous spirit of the series.
