HAPPIEE!
HAPPIEE! is a new vegan brand launching in Western Europe, and I had the exciting opportunity to be part of the team bringing this project to life. I was responsible for the full web design, and the brief was fantastic to work with. After receiving their brand guidelines, I had creative freedom to design key pages, including the homepage, product pages, and recipe landing page. The only instruction was to avoid drawing inspiration from their Malaysian website, which they wanted to distance from.
Throughout the project, I collaborated closely with the web developer to ensure my designs were both feasible and met the project deadline. I also worked with the account handler to incorporate client feedback and refine the UX.
Check out the website here.
Brand Challenge:
The biggest challenge with the HAPPIEE! project was undoubtedly the tight deadline. When the team first approached us at Lion Creative, they needed the website ready in just a month and a half for an important investor meeting. Designing and building a full website in such a short time frame was no small feat!
Despite the pressure, the HAPPIEE! team was incredibly supportive and enthusiastic throughout the process. I worked closely with them to ensure they were satisfied with both the design and functionality, while also collaborating with the web developer to make sure everything was developed to specification. We even found time to add a few simple animations, which brought a fun, playful touch to the site and really enhanced the overall user experience. In the end, the HAPPIEE! team was thrilled with the result, and we delivered a vibrant, fully-functional website on time for the investor meeting.
