HAPPIEE!
I had the amazing pleasure of working with Growthwell on the design and development of the packaging for their new brand, HAPPIEE!. This project allowed me to blend creativity and strategy, working closely with the brand’s guidelines and product insights to craft packaging that is simple, modern, and fun.
The goal was to create a packaging design that captured the playful spirit of the brand while maintaining a sleek, contemporary look. One of the key elements was integrating HAPPIEE!’s mascot, which added a delightful and approachable touch to the design. Throughout the process, I had the freedom to experiment with the available brand assets, creating a fresh and unique visual experience that stood out from other vegan offerings in the market.
In addition to the packaging, I also contributed to the creation of supplementary brand assets, including icons and additional character art, which enhanced the overall brand identity and provided a cohesive visual language across all materials.
This project was incredibly rewarding, offering a perfect balance of creativity and collaboration, and I’m proud to have been part of the journey to bring HAPPIEE! to life in such an exciting way.
Brand Challenge:
The challenge of designing the packaging for HAPPIEE! was to create a fun, modern design that would stand out in the competitive vegan and vegetarian market. To ensure the design resonated with the target audience, I conducted thorough market research on competitor brands, gaining insights into current trends and consumer preferences. This research helped inform a design that was fresh, engaging, and aligned with the growing demand for health-conscious, sustainable products.
Another key challenge was adapting the design across multiple product types. Each product required a different packaging format, so we had to conduct studies to evaluate the best packaging solutions for each item. This ensured that the design was not only visually appealing but also functional and cohesive across the entire range.
