NYX Juiceland
This project came to me unexpectedly while I was at Lion Creative and required quick turnaround. The NYX team reached out for urgent assistance with the design and population of their Juiceland stand, which was set to launch their new lip gloss line. The task involved creating a series of designs and banners that adhered to NYX's established brand guidelines while also incorporating creative elements from the assets provided for the Lipgloss visuals.
Working within these parameters, I was tasked with capturing the vibrant, bold essence of the NYX brand while ensuring the visuals were engaging and aligned with the product's playful and dynamic nature. The project was fast-paced, with tight deadlines, but the challenge of balancing brand consistency with creative freedom made it a rewarding experience. Ultimately, the goal was to design a stand that not only promoted the new lip gloss line effectively but also created an exciting, immersive experience for visitors.
Brand Challenge:
The challenge with this project was creating designs that stayed true to NYX's established brand guidelines while also infusing creativity into the visuals for their new lip gloss line, which was all about different fruit flavors and electrolytes designed to keep lips hydrated for longer. The visuals needed to reflect the vibrant, bold essence of the brand while highlighting the unique benefits of the product—hydration and flavor. With the Juiceland stand, the design had to be dynamic and playful, capturing the essence of the fruit-infused lip glosses in a way that felt fresh and engaging. The tight turnaround time added pressure, but it was key to balance brand consistency with fresh concepts that would grab attention and effectively showcase the product’s fun and functional appeal.
