Safari
Safari is the ultimate brand for those who live for vacations and value style and sustainability. As the chicest and most luxurious luggage and suitcase brand on the market, Safari redefines travel with products that go beyond mere functionality—they’re an essential part of your outfit. Crafted from planet-friendly materials, Safari’s designs blend elegance and eco-consciousness, offering travelers a sophisticated, sustainable option for their journeys. With branding that embodies its high-end vibe, Safari is committed to standing out as the go-to choice for those who want to make a statement wherever they go.
Brand Challenge:
Safari posed a unique challenge because I wanted to seamlessly blend the themes of travel and adventure with elegance. I knew green and beige had to be the core colors to represent sustainability, but I wanted to elevate the brand’s sophistication with a carefully selected darker green hue. The font presented another challenge; after reviewing numerous options, I couldn't find one that truly captured the essence I envisioned. So, I designed the font myself, crafting a serifed style with subtle details to convey a chic, refined look. I also wanted the font elements to be adaptable for creating additional brand visuals, like patterns, making this aspect crucial to the logo development. The final logo is elegant, versatile, and subtly evokes the spirit of travel.
